Clik here to view.
748 Votes Later: The Top 10 Market Research Industry Predictions for 2011 &...
A total of 35 market research industry predictions were posted during the last two weeks of 2010. For each one, people could vote for or against the item, resulting in a net score. Our highest...
View ArticleClik here to view.
QuestionPro? SurveyGizmo? Zoomerang? Oh My!
At Research Rockstar, we get a lot of questions from people evaluating low-cost online survey platforms. And given that there are so many options available (see partial list at the end of this...
View ArticleClik here to view.
What are the new rules of survey design?
I have been thinkinn a lot about how recent trends impact what we do with survey design. I have drafted my thoughts in a longer article (available here), but here are some key points:The New Rules of...
View ArticleClik here to view.
AMA Marketing News recently published, "High-Impact Research on a...
In case you missed it:Link to summary: http://www.marketingpower.com/ResourceLibrary/MarketingNews/Pages/2011/5_30_11/High_Impact.aspxLink to PDF:...
View ArticleClik here to view.
“Market research firm releases pet ownership study: Forgets to survey people...
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large...
View ArticleClik here to view.
From Outsourcing to In-house Market Research: Weighing the Benefits
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. There are four primary reasons why you might be driven to consider...
View ArticleClik here to view.
About: Google Tackles Publishing Paywalls with Targeted Microsurveys (by Mary...
A great article (and refreshingly balanced) about the Google announcement means written by Mary M....
View ArticleClik here to view.
New QRCA article: would you use multiple qual methods in a single study?
I admire the researcher's use of multiple methods to tackle a complex project (see the link below for the details)--but I sure am glad I didn't have to write that report! All kidding aside, I wonder...
View ArticleClik here to view.
Do You Think Mobile Research is Over-hyped?
[I published this article a week ago on the MRMW site, but I suspect the topic may be of interest to this group as well. Any feedback is welcome!]Anyone interested in consumer market research must...
View ArticleClik here to view.
Does "Cheap, Fast or Good: Pick any 2" Still Apply?
"Cheap, Fast or Good: Pick any 2." It’s a bit of dogma often claimed by market researchers, though it is circulated in other fields as well (including software development).Why is it so popular?...
View Article
